graphic design, rebranding, identity
COSRX felt the need for change. There was a strong desire for visual integration in line with the brand slogan of “Providing a Better Future for Customers with Soft Materials for Sensitive Skin.” We wanted to integrate these products and allow a more distinct brand recognition.
The key theme of the renewal has been a friendly, approachable brand that can go beyond time and space and be connected to customers anytime, anywhere.